Launching a new Cardiovacsular product into a crowded
market is always a challenge. ADworks created a Product Familiarisation Program and Promotional Campaign for Novartis’ cardiovascular product Exforge including PFP Kits, Mailers, Integrated Trade Journal Advertising, Digital Advertising, Advertorials, Sales Detailers, Leave Behinds and Surgery Resources. This multi-channel approach ensured a successful launch of this brand to healthcare professionals nationally.
Product Familiarisation Program Kits
Direct Mail Campaign
Print Journal Advertising
Rep Leave Behinds