Hitting the Mark


Controlling Anaemia caused by Chronic Kidney Disease is a complex task. The Aranesp ‘Control’ campaign focussed on the key task areas of  managing anaemia to improve the quality of life for anaemia sufferers. We created a series of targeted HCP communications supported with a sales aid, E-Detailer, patient support resources, patient demonstration videos, journal advertising and exhibition display advertising.


Direct Mail Campaign
Journal Advertising
Program Implementation Guide
Patient Booklets
Injection Demonstration Videos
Exhibition Display